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As part of the Marchex Sales Edge suite, Sales Edge Rescue offers conversational AI-infused call monitoring, scoring and engagement to alert businesses when potential buyers end a conversation without making an appointment or a purchase. It identifies when high-value customer conversations are mishandled and immediately delivers this intelligence to businesses so they can re-engage with customers and “rescue” the sale.
Adding closed loop conversion tracking and analytics capabilities informs businesses with what happens after a salesperson gets a missed opportunity alert and follows up with a prospective buyer. Adding this capability provides businesses the opportunity to ‘close the loop’ to get a complete picture of the in-bound opportunities they are missing, while also measuring the effectiveness and impact of capturing those opportunities through outbound engagement.
Here is how it works:
- When high-intent buyers hang up without booking an appointment or making a purchase, a designated salesperson gets a missed opportunity alert. Included in the alert is a click-to-call tracking phone number to quickly reach back to the potential buyer.
- The salesperson responds immediately to this high-priority lead to save the sale.
- The closed loop conversion feature then analyzes this outbound call and its outcome, giving businesses a real-time, accurate picture of what happens when the sales team engages to capture missed opportunities.
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Marchex Sales Edge Rescue with closed loop tracking and call attribution is available immediately.
Speaking exclusively to MarTech Advisor Brian Craig, Marchex VP of analytics marketing and product management said, “Consumers today are more demanding than ever and expect businesses to respond to their needs in real-time, Now, businesses are empowered to deliver a better customer experience with a timely and effective response while gaining a more complete view of the full sales process.”
