Browsing Tag
Customer Data Platform (CDP)
Lexer Bags $26 Million for its Customer Data Platform
To drive hiring and continue product development, the CDP provider for retailers and brands, Lexer, reported raising $26 million, bringing the total capital raised to date to $33 million. One of the investors, Blackbird’s Rick Baker, will also be joining…
Blueshift Secures $30 Million for its Enterprise Customer Data Platform
A start-up called Blueshift is revolutionizing marketing with its AI-led integrated approach. The company announced garnering a 30 million Series C investment to jumpstart its operations in new markets, expand its technology and further strengthen its customer data platform (CDP)…
Adobe Enhances Real-Time Customer Data Platform with Data Governance Capabilities
The latest Digital Economy Index from Adobe finds a 55% increase in online commerce spending by U.S. consumers. Therefore, Adobe aspires to empower brands with a robust framework by launching new data governance competencies in its real-time Customer Data Platform…
